![How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian](https://i.guim.co.uk/img/media/67882509560d64101167a6a736b15ead8b882817/3_0_10225_6138/master/10225.jpg?width=480&quality=45&auto=format&fit=max&dpr=2&s=f7a4ae268a8290ef8e63f58e62da4e30)
How Shein beat Amazon at its own game – and reinvented fast fashion | Fashion industry | The Guardian
![Women's Clothes, Shop Women's Fashion & Trends Online | SHEIN UK in 2022 | Clothes for women, Fashion trends online, Womens fashion shopping Women's Clothes, Shop Women's Fashion & Trends Online | SHEIN UK in 2022 | Clothes for women, Fashion trends online, Womens fashion shopping](https://i.pinimg.com/564x/ba/86/55/ba865527111ccb3780f625dd3375b09d.jpg)
Women's Clothes, Shop Women's Fashion & Trends Online | SHEIN UK in 2022 | Clothes for women, Fashion trends online, Womens fashion shopping
![Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Dresses kids girl, Little girl dresses, Girls dresses Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Dresses kids girl, Little girl dresses, Girls dresses](https://i.pinimg.com/474x/f0/09/e1/f009e1156c08582bef67e6b72d403cb3.jpg)
Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Dresses kids girl, Little girl dresses, Girls dresses
![SHEIN Fashion App Seen on the Corner of Mobile Phone Editorial Photo - Image of shopping, icon: 209437386 SHEIN Fashion App Seen on the Corner of Mobile Phone Editorial Photo - Image of shopping, icon: 209437386](https://thumbs.dreamstime.com/b/shein-fashion-app-seen-corner-mobile-phone-stone-uk-july-shein-fashion-app-seen-corner-mobile-phone-209437386.jpg)
SHEIN Fashion App Seen on the Corner of Mobile Phone Editorial Photo - Image of shopping, icon: 209437386
![Stone / UK - July 14 2020: SHEIN app fashion shopping online platform seen on the corner of smartphone which is placed on the red background. Selectiv Stock Photo - Alamy Stone / UK - July 14 2020: SHEIN app fashion shopping online platform seen on the corner of smartphone which is placed on the red background. Selectiv Stock Photo - Alamy](https://c8.alamy.com/comp/2C76PJ9/stone-uk-july-14-2020-shein-app-fashion-shopping-online-platform-seen-on-the-corner-of-smartphone-which-is-placed-on-the-red-background-selectiv-2C76PJ9.jpg)
Stone / UK - July 14 2020: SHEIN app fashion shopping online platform seen on the corner of smartphone which is placed on the red background. Selectiv Stock Photo - Alamy
![Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Kids summer dresses, Pretty girl dresses, Girls dresses tween Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Kids summer dresses, Pretty girl dresses, Girls dresses tween](https://i.pinimg.com/originals/1b/08/0d/1b080d224fb50193629f91438fcada69.jpg)
Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Kids summer dresses, Pretty girl dresses, Girls dresses tween
![Girl's Dresses, Shop Dresses for Older Girls Online | SHEIN UK | Floral dress outfits, Trendy dress outfits, Floral embroidered dress Girl's Dresses, Shop Dresses for Older Girls Online | SHEIN UK | Floral dress outfits, Trendy dress outfits, Floral embroidered dress](https://i.pinimg.com/474x/08/d4/19/08d419f25cf5811df8052a9c2ba4d5c3.jpg)
Girl's Dresses, Shop Dresses for Older Girls Online | SHEIN UK | Floral dress outfits, Trendy dress outfits, Floral embroidered dress
![Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Cute girl dresses, Girls dresses online, Little girl dresses Girls Dresses, Shop Girls Dresses Online | SHEIN UK | Cute girl dresses, Girls dresses online, Little girl dresses](https://i.pinimg.com/474x/4e/08/3b/4e083b756910aedaa38dde4f7fdae4de.jpg)